Thursday, April 19, 2012

Newt Gingrich sells donor list to ... identity protection racket

Newt Gingrich's campaign is having some financial problems, as detailed in this excellent piece at Politico. Elsewhere, Molly Ball at the Atlantic reveals that the information was purchased by LifeLock, an identity protection company, which sent Newt's supporters an email trumpeting "A Special Offer for Newt Gingrich Fans!"

This is brilliant marketing. I can't think of any better way to promote identity-protection services then an unsolicited email from a company that you've never heard of saying, in effect, "you don't know us, but we know you." This really puts the protection into the identity-protection racket.

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