Is any publicity good publicity?

Some folks say that there is no such thing as bad publicity.  A Wisconsin attorney is evidently trying to find out if that is true.  As reported everywhere on the Internet, Kenneth Krause wrote to La Crosse, Wisconsin television personality Karen Livingston to tell her she was fat.  Ms. Livingston regarded Mr. Krause's communication as a form of bullying and did an on-air piece about it.  The result was that the story went viral and that most people seemed to conclude that Mr. Krause had been out of line.  Mr. Krause, perhaps recognizing that his fifteen minutes of fame were running, doubled down on his comments instead of apologizing. 

As a result of this controversy, a google search for "Kenneth Krause Wisconsin Attorney" yields mostly hits on the story rather than links to a website where one might find Mr. Krause's contact information if a person decided that a lawyer who calls a local celebrity fat is the sort of lawyer a person needs.  Thus, one might wonder if Mr. Krause is going to see a benefit to the story going viral.  What do you think Mr. Torvik will Mr. Krause's business pick up as a result of this story?