Six more trademark applications have been filed for "Linsanity," bringing the total to eight. The big news is that one of the filers is Jeremy Lin himself.
ORIGINAL POST 2/16/2012
Bloomberg reports that two separate trademark applications have been filed for the term "Linsanity." As you may know, Mr. Gillette, Linsanity is the catchall term for the hoopla surrounding Jeremy Lin, a Harvard graduate (and Asian-American) who has suddenly become a unlikely star for the New York Knicks. Both trademark applications have been filed by opportunists who have no current connection to Lin, the Knicks, or the NBA. One application is based on mere "intent to use" the term in commerce; the other (later) application claims actual use in commerce already. Specifically, on this t-shirt:
The Gillette-Torvik blog will be keeping an eye on these applications.
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ReplyDeleteTo be clear, Mr. Torvik will be keeping an eye on these applications. The combination of basketball and trademarks puts this subject matter well out of my wheelhouse.
ReplyDeleteNO, GILLETTE, IT IS I, GILLETTE-TORVIK BLOG, WHO WILL BE KEEPING AN EYE ON THESE TRADEMARK APPLICATIONS.
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